PENTINGNYA ASPEK GOVERMENT POWER DALAM PENGEMBANGAN INDUSTRI PARIWISATA DAERAH

Abstract

The tourism industry�has the characteristic�interdependence : (1)�Hospitality Industry�(Food and�Baverage,�and accommodation);�(2)�Travel (Retail and�Wholeseller;�The operator);�(3) Visitor�Services (Attraction;�Event;�and�Tourism�Agencies).�Therefore,�to build�a strong�tourism industry�needed�a strong�organisational�relationships.�Power�and dependence� is�an important�basic�building�cooperation between�organizations. One of the�cities in�Indonesia�that are prominent�in�tourism�is�Kota Batu. Kota Batu �is the��icon of�tourism in East Java.�Even in the year 2006-2007, the industry of tourism in Kota Batu had dropped shraply because of overflow of Lapindo mud. In 2012, the total tourists visiting the Kota Batu reached 1,603,441 visitors. In 2013 increased 1,881,446 and� 2,089,022 tourists in 2014. That number rises quickly compared in 2007, when the condition of the Kota Batu dropped as the number of tourist visits �less than 1 million people.�Now, in�2016,�The government of Kota Batu target�revenue�of Rp�1�trillion,�where�80%�is derived from�the tourism sector. Therefore, in the study will be analized how the �government power �in developing the tourism industry in Kota Batu. The technical analysis of this research uses a combination of analysis statistics and policy analysis.�The� analysis unit �of this study�is the�tourism industry�in Kota Batu.�This research �population��are the�stakeholders in�the tourism industry�:� tourism entrepreneur and community.� Based on the statistics analysis, the �aspect of power has significant influence towards the development of the tourism industry. This shows the importance of the government role in developing the tourism industry.