ANALYSIS OF GEOTRAKING SYSTEMS AS AN EFFECTIVE TOOL FOR MONITORING FIELD PERSONNEL IN BTL AND MARKETING RESEARCH

Abstract

In this scientific work, an analysis of geotreking systems was carried out. Companies that develop and distribute these systems, companies that use their services were identified and considered. The scale of all activities, a comparative analysis of development companies, and an analysis of the effectiveness of these products were analyzed.

Keywords

• отрасль маркетинговых исследований
• цифровые технологии
• управление персоналом
• btl
• геотрекинг
• gps
• оценка емкости рынка
• конкурентный анализ
• анализ ценовой политики