ESPOCH Congresses (Nov 2023)

Factors that Affect the Business Performance of Commercial Mipymes in the Tarqui Parish of Guayaquil

  • Magíster Wendy Paola Quimi Franco,
  • Magíster Dennise Ivonne Quimi Franco,
  • Magíster Emilio Javier Flores Villacrés,
  • Magíster Christian Elías Merizalde Andrade

DOI
https://doi.org/10.18502/espoch.v3i1.14484
Journal volume & issue
Vol. 3, no. 1
pp. 745 – 763

Abstract

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Abstract This study aims to analyze the factors that affect the business performance of commercial MSMEs in the Tarqui parish of Guayaquil to establish useful strategies in the market. In the study, surveys were applied that indicated which factors can help improve the development and growth of MSMEs, which correspond to those that involve the adoption of new technologies, innovation, diversification, and training. Based on the above data, it was proposed to measure their performance through a descriptive study that interprets the perceptions of the owners. The survey was conducted on 50 owners or administrators who answered the questions, which reflected a very low performance of these Mipymes that are concerning, and should be addressed. Therefore, it was decided to propose strategies for Mipymes to position themselves in the market where different points are detailed, such as the training of entrepreneurs, having more facilities to obtain leverage, product diversification, and customer loyalty.

Keywords