Evaluation of market demand for a specific product

Abstract

The aim of this paper was to evaluate the demand for mobile phones in the world at the time of the coronavirus pandemic and to predict future development up until the end of 2022. During the covid-19 pandemic, markets in all sectors were subdued due to limited production and sales. As the production of chips for electronics was one of the deeply affected areas in terms of production slowdown, along with the rapid purchase of electronics at the beginning of the pandemic, there was also a slowdown in sales. The method of describing time series and calculation using linear regression is used. In this work, it is found that the decline in demand for mobile phones was caused by a global pandemic and consumers' uncertainty in maintaining their jobs. Overall, during the covid-19 pandemic, we saw a drop in the number of mobile phone units sold by more than 40,000. Furthermore, it was found that the entire mobile phone market is clearly recovering after the coronavirus crisis.

Keywords

• demand
• coronavirus
• market
• smartphones