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Trends in Business and Economics
(Oct 2023)
Factors Affecting the Preference of Market Branded Local Products: An Application on Food Products
Şükrü YAPRAKLI,
Ayça Nur KICI
Affiliations
Şükrü YAPRAKLI
Atatürk Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme/ Üretim Yönetimi ve Pazarlama Bölümü, Erzurum, Türkiye
Ayça Nur KICI
Atatürk Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, Yükseklisans Öğrencisi, Erzurum, Türkiye
DOI
https://doi.org/10.5152/TBE.2023.23123
Journal volume & issue
Vol. 37, no. 4
pp. 266 – 280
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