Differences and similarities among rural tourism in Slovenia and Serbia: Perceptions of the local tourism workers

Abstract

This paper deals with the development of rural areas in Slovenia and Serbia and gives some differences/similarities among these two countries based on perception of 492 tourism work­ers. The article making a series of proposals to guide the future research agenda. The main aim of the paper is to point out the benefits of rural tourism development and it's similarities and differences in Slovenia and Serbia. The data for this study were collected using Dwyer and Kim's (2003) Integrated Model of Destination Competitiveness to observe Slovenia's and Serbia's rural tourism differences/similarities. Determinants were assessed using a survey evaluating 24 indicators (demand and supporting factors), based upon a Likert Scale.

Keywords

• rural tourism
• Integrated Model of Destination Competitiveness
• Slovenia
• Serbia