Business Model Innovation with Platform Canvas

Abstract

Purpose: This paper offers a literature review and explains the terminology for platform ecosystem business models. It also suggests a practical tool, the Platform Canvas, to support the implementation activities. Design/Methodology/Approach: A literature review was conducted in fall 2016 that resulted in the tentative canvas approach, which was evaluated in seven real company cases. Findings: The study identified the eight most important characteristics for a business model design of a platform ecosystem. To support the development and improvement of successful business models in a platform ecosystem, the Platform Canvas tool was created. Originality/Value: The unique result is a practical tool, the Platform Canvas that facilitates business model creation in platform ecosystems.