Information and analytical support of Social Media Marketing

Abstract

Developed social networks with high-quality content and well-established communication allow influencing the opinion and decision of the target audience (existing and potential customers of the enterprise), popularizing the product / service of the enterprise, and therefore generating new streams of economic benefits in the form of increasing the volume of the customer base or expanding the sales market. With the development and popularization of SMM promotion, it became necessary to analyze and evaluate the effectiveness of marketing in social networks. This analysis allows us to form a clearer vision of the prospects for the development of the enterprise, to analyze the sales market and its behavior more deeply, and also to form a strategy for the distribution of sales costs. Analysis of the effectiveness of SMM promotion helps to identify the counterparty’s dishonesty (for timely termination of the contract), providing information to the management staff about the possible economic impact of the work performed on the result of activities and assessing the return on investment in SMM. In addition, the formation of management reporting in terms of the interpretation of the results SMM-promotion provides a complete understanding between the customer and the performer of marketing work in social networks, since the accountant in this situation actually acts as a translator from the «marketing» language into the «accounting» one.

Keywords

• smm
• social media marketing
• marketing services
• analysis
• accounting
• reporting