STRATEGIC VISION: FORMATION OF THE NEW STRATEGIC MANAGEMENT PARADIGM

Abstract

The last publications in the field of neurophysiology of sight are analysed and the conclusion is drawn that their emergence are closely connected with revision of strategic vision role in creation of strategy. The paradigm of strategic management dominating now ceases to meet requirements of the modern business working in the conditions of the turbulent environment in which far-reaching strategy and modern "road maps" lose relevance practically right after their creation.Practice of management needs more flexible tools of anticipation allowing to consider quickly happening changes and not to lose touch with reality. The most suitable mechanism for this purpose – the advancing management on the basis of anticipation. But if in daily practice the anticipation is given to the person by evolution and removed to the sphere unconscious, and in sport is brought up by trainings, in management there are only its separate elements so far. The last results in the field of sight neurophysiology just also show a role the anticipation of templates in formation of that we perceive as direct seen by us, and that in actual fact appears with difficulty in a designed way leaning on the ready templates developed by our brain earlier. These templates are constantly corrected taking into account the arriving new information and thanks to it, the "picture" seen by us not much more differs from real "picture online". The understanding of visual mechanisms will allow to design in a new way process of strategic vision, having turned it from occasionally updated static picture into process which components function with a different frequency and speed.

Keywords

• sight
• visual mechanism
• neurophysiology
• strategic vision