Trends of Modern Media Industry: Mobile Applications as a New Format of Media

Abstract

The study explores the specifics of the development of the media landscape in modern Russia. Attention is focused on the changes occurring in the information field, particularly on the issue of forming new channels of distribution and transforming the ways in which audiences consume journalistic products. The use of mobile applications is addressed, which complement and enhance the significance of online publications as part of the media segment. Key characteristics of mobile devices are emphasized. Functional aspects of content transmission and restrictions imposed on media content are highlighted. Stages of transforming media content for mobile applications are identified. The relevance of the research is justified by the expansion of media integration processes and information and communication technologies development, leading to modifications in mass media. A practical study of media platforms for cell phones at federal and regional levels is conducted. A comparative analysis of the mobile applications RBC Daily and LipetskMedia is carried out. It is proven that the difference in the presentation of images of reality through mobile applications and other content distribution channels depends solely on the editorial information and business policies in the realm of mobile devices. At this stage, the emergence of financially successful mass media where mobile applications serve as the sole content distribution channel is entirely possible.

Keywords

• дистрибуция контента, массмедиа, адаптивный дизайн, мобильное приложение, медиаландшафт