Growth of investment activity of enterprises

Abstract

The author’s position on the theoretical basis of the concept of investment activity of enterprises is given. It is proposed to base the concept on the theory of economic development of society, the key ones among which are: the theories of stages of economic development, the theory of structural transformations, the theory of dependence, the theory of sustainable development. Based on the provisions of these theories, the directions of investment in the development of enterprises should be determined, guidelines should be formed for improving the mechanisms for attracting real investments into the economy. At the same time, it is necessary to create certain conditions for economic, social development and improvement of the ecological environment of enterprises. To achieve investment goals, the basic principles of investment activities have been determined. Compliance with these principles will ensure the formation of an approach to investment as a legal, purposeful, systematic and responsible activity, which is based on the optimal and efficient use of investment resources and is aimed at achieving a balanced economic, social and environmental development of the enterprise. Potential partners of enterprises in investment activities have been identified. The key role in this process is assigned to the personnel of enterprises and local and state authorities. ISSN 2664-245Х № 4 (98) 2021 97 The system of implementation of the concept of investment activity of enterprises is proposed. The basis of this system at the enterprise level is the goals, principles and directions of investment, as well as the formed potential. At the same time, the directions of investment should come from the functions of the enterprise, and human capital should be the basis of the potential of the enterprise. On the example of enterprises in the production sphere, the study of the effectiveness of the system for implementing the concept of investment activity was carried out. It has been established that the efficiency of the functioning of enterprises depends on the size and structure of investments aimed at their activities. At the same time, it was found that the increase in investment in human capital is one of the priority areas of investment for enterprises, since it provides a significant increase in the economic efficiency of their functioning.

Keywords

• enterprise
• environment
• investments
• investment activity
• human capital
• wages
• efficiency