Marketing i Menedžment Innovacij (Mar 2016)
Opportunities and threats of the fourth industrial revolution and their reflection in the selection of innovative growth strategies
Abstract
The aim of the article. Analysis and systematization of possible effects of the fourth industrial revolution both positive and negative, development of recommendations for innovative development strategies formation which would allow the use of opportunities for social and economic growth and will prevent treats. The results of the analysis. Based on a systematic analysis of the literature and practice of management allocated the positive and negative effects of the introduction of innovative technologies (both existing and forecasted), created in line with the fourth industrial revolution. The results of their systematization can be used as basis for the formation of an information base to determine the priorities of innovation. It is shown that distribution of the changes caused by the fourth industrial revolution and the completion of the fifth technological way and the transition to the sixth provide chances to individual institutions and national economies to move to outstripping innovative development. On the example of Ukraine and modern forms of work organization (freelance) for the various sectors of activity it is shown that domestic experts have leading positions in global markets, they are successfully implementing the technology generated by the fourth industrial revolution. It demonstrates the significant potential of transition to the sixth technological way. The generalized scheme of formation of Ukrainian innovative development priority directions in line with the concept of technological advance is developed. It is shown that Ukraine has considerable potential for innovation growth which is relevant to the terms of the fourth industrial revolution. In particular, the 2015 world rankings in knowledge and innovation, it had high enough position: knowledge creation – 14; innovation effectiveness – 15; spending on education – 18; number of applications for patents – 19; number of graduates in science and technology – 20; number of employees in knowledge provision – 39. According to the agency «Bloomberg», Ukraine is among TOP 50 innovative economies (41 position). According to it the least effective component of the innovation economy of Ukraine is state (government regulation). This factor will be insignificant in the future. Conclusions and directions of further researches. The obtained results develop innovative management theory concerning the formation of prerequisites for the transition to advanced development in terms of the fourth industrial revolution. Further research should focus on the development and scientific substantiation of appropriate methodological tools.
