The Modeling of Logistics and Coordination of the Rate of Commodities Production with the Rate of their Disposal

Abstract

The economic objective of the modern high-tech enterprise is the optimal expansion of its own market niche and bringing the production capacities in accordance with the current demand for the products. An important role in this respect is played by issues of optimal organization of the enterprise logistics, marketing analysis of the current demand and effective advertising campaign aimed at maximal use of the available production capacity and creation of proper conditions for developing, in particular for increasing the production capacities. The purpose of the article is the elaboration of economic and mathematical models of enterprise production activity taking into account the logistics and market demand; the use of the elaborated model to harmonize the rate of production of everyday commodities with the rate of their disposal. Two variants of the enterprise logistics schemes are analyzed. The influence of the advertising company on expanding the enterprise market niche is studied. A model that allows conducting a detailed study of the influence of market conditions on the pace of sales has been developed. It is appropriate to apply the model for the integrated coordination of the production rate of commodities of everyday demand with the dynamics of flows of commodities and services disposal.

Keywords

• enterprise logistics
• market environment
• dynamic model.
• dynamic model