A FEW CONSIDERATIONS ABOUT TRADE FAIR STANDS DESIGN

Abstract

The paper presents some aspects related to the design of a trade fair stand, advertising a company specialized in the fabrication of corrugated fibre board packaging. The first section reviews shortly the main features of the industrial design. The second section deals with the structural conception of successful trade shows. Further, the importance of the package in the marketing matters is addressed. In this context corrugated fibreboard, as secondary or tertiary material is essential. In the final section, a comparison between two trade fair stands, representing a corrugated fibreboard company are presented.

Keywords

• industrial design
• trade fair
• packaging
• corrugated fibreboard