Problemi Ekonomiki (Jan 2014)
Tendencies of development of the world market of business tourism
Abstract
The goal of the article is detection of common tendencies of MICE (Meetings, Incentives, Conferences, and Exhibitions) industry functioning and identification of directions of development of the national market of business tourism. The article considers the problems of the Ukrainian business tourism at this stage, provides a review of recommendations regarding increase of competitiveness of the national tourist product, conducts a statistical study of main macro-economic indicators of the world market of tourist services and segment of business tourism as one of its most important components, conducts analysis of dynamics of the industry development using examples of the leading countries of the world. A special attention is paid to exhibition activity – the most large scale element of the MICE industry. In the result of the study the article reveals changes in ratings of indicators of functioning of the sphere of business tourism in some countries, lists leading exporters and importers of tourist products on the basis of data of the World Travel and Tourism Council and the World Bank, and identifies position of Ukraine at separate segments of the market of business tourism, due to which it makes a recommendation to use the niche strategy. Prospects of further studies in this direction are analysis of interrelations between basic indicators of development of the world industry of business tourism with the use of economic and mathematical methods and construction of forecast models by micro-regions of the world.
