SOFT POWER OF THE REPUBLIC OF SOUTH AFRICA: HISTORY AND MODERNITY

Abstract

Aim. To identify the key resources, actors and directions of the soft power of the Republic of South Africa. Methodology. The research is based on systemic, communicative and institutional approaches, the principle of historicism, methods of traditional document analysis. Results. It has been established that the Republic of South Africa is a leader in the promotion of soft-power technologies on the African continent, but their implementation is hampered by internal socio-economic problems. It is concluded that its initiatives at the sites of the African Union, as well as projects in the field of tourism and sports, are of great importance for building the potential of the soft power of Pretoria. It is predicted that the concept of the African Renaissance and the philosophy of Ubuntu can form the basis for strengthening the soft influence of South Africa in the international arena.Research implication. The conclusions obtained can be useful both for studying the specifics of the soft power of African states as a whole, and for developing a strategy for socio-humanitarian cooperation between the Russian Federation and the Republic of South Africa on a bilateral basis and within the framework of interstate structures.

Keywords

• South Africa
• Soft power
• Apartheid
• African Renaissance
• Ubuntu
• African Union