Determinants of Marketing Supply Chain of Agricultural Cooperatives Output in Ethiopia

Abstract

The study is planned to identify and evaluate the determinants of marketing supply chain of agricultural cooperatives output in Ethiopia (a case of Jimma Zone cooperative union). To achieve the objectives of the study the data was collected from cooperatives through questionnaires and Interview. Stratified sampling was applied to reach the target population and regression and correlation considered to analyze the results. The finding revealed that, factors such as Cooperative Management, Members’ participation, Marketing information, Financial Resource and Infrastructure access were found to be the determinant factors affecting agricultural output marketing performance. Hence, to solve noncompliance of agricultural cooperatives output marketing performance the cooperative union should be maintaining Cooperative Management, Members’ participation, Marketing information, Financial Resource, Infrastructure access, and providing social services to the general public.

Keywords

• agricultural cooperatives
• determinants
• marketing supply chain
• output