The intensity of competition in the era of ubiquitous Internet usage

Abstract

The aim of this paper is to specify how ubiquitous use of the Internet can influence the intensity of competition and explain the reasons for different opinions that exist in this respect. The study is carried out on the basis of the Porter`s five forces analysis. The critical review of existing research on this issue has been done and conclusions from the observation of changes in the contemporary economic environment added. Possible ways in which the Internet has an impact on not only the rise, but mainly fall in intensity of competition have been pointed out. The key causes of ambiguous views suggested in the literature have been identified and the need of finding new tools for competition research in the Internet economy conditions explained.

Keywords

• Internet
• konkurencja
• analiza pięciu sił Portera