The Study of the Factors Affecting Stadium Attendance of Yankees' Fans

Abstract

The purpose of this study is to investigate factors affecting Yankees' fans' attendance. The study population randomly selected (n=707) supporters of the Yankees Baseball Team participating at the Yankee Stadium in the 2017 seasons of American Major League Baseball. Materials and Methods: The Stadium Attendance and Non-Attendance Reason Scale (SANARS) created by Soyguden in 2013 contained 30 questions to determine reasons affecting Yankee fans' attendance. The reasons affecting (SANARS) scale were used. Descriptive statistics, independent sample t-tests, factor analysis, and a one-way ANOVA were the statistical methods used to analyze the data. Results: In general, stadium attendance of the supports was affected by the following factors: Personal Relaxation Opportunities, Team Effect, and General Atmosphere. Conclusions in contrast, the following factors were found to affect the nonattendance of Yankee fans: Negative Environmental Conditions and Negative Ergonomic Conditions. Of all factors affecting supporters’ attendance at the stadiums, “Personal Relaxation Opportunities” was the most influential. Thus, the addition of more fan-based recreational activities in stadiums on game day is recommended. The factor in this study found to most influence stadium non-stadium attendance was found to be "Negative Environmental Conditions.” Thus, the need to improve negative environmental conditions is needed.

Keywords

• yankees’ fans
• yankee stadium
• stadium attendance
• non-attendance