A COMPREHENSIVE ANALYSIS OF CUSTOMERS ATTITUDES AND PERCEPTIONS TOWARDS FOOD LABELING

Abstract

In navigating the complex landscape of consumer choices and industry practices, this study illuminates the multifaceted dynamics of food labeling perceptions. As consumers increasingly seek transparency and sustainability, there arises a collective call for the industry to align with these expectations. The challenges identified in comprehension and trust underscore the urgency for clearer communication, fostering an environment where consumers can make informed and empowered choices. The study is exploring insights from a survey of 58 individuals conducted between March and July 2023. The study sheds light on the complexities of label comprehension, trust in health-related claims, and preferences for eco-friendly packaging. With a diverse demographic profile, including varying levels of education and age groups, the findings underscore the need for industry transparency and clearer communication. As consumers increasingly prioritize sustainability and demand trustworthy information, the article advocates for an industry that aligns with these evolving expectations, empowering consumers to make informed and conscientious choices.

Keywords

• food, labels, perception, consumers, sustainability