An Investigation of Mobile Retouching Behavior and Image Management on Social Media: The Case of Females Aged 25 to 34 手機修圖行為與社群媒體形象管理之探討—以25歲至34歲女性為例

Abstract

本研究以25 歲至34 歲的女性為研究對象，其目的在於瞭解使用者 使用手機進行修圖的動機、修圖行為與過程遇到的困難，接著以Goffman的戲劇理論為基礎，觀察使用者在社群媒體上的展演（前台）與表面之下的修圖行為（後台），並且分析其在社群媒體上如何透過修圖進行形象管理、與現實生活中的落差程度，最後探討粉絲的回饋對使用者造成的影響。本研究的抽樣方式採便利抽樣及滾雪球抽樣。為了達到研究目的，本研究採用質性研究中的照片引談法（photo-elicitation），請受訪者在訪談時提供五張兩年內 最滿意且曾經發布在社群媒體上的修圖人像照，依照訪談大綱針對這五張照片進行半結構式深度訪談。 This study focuses on women aged 25 to 34 as participants, aiming to understand the motivations, retouching behaviors, and difficulties encountered by users when retouching on their mobile p hones. Drawing on Goffman’s dramaturgical theory, the study observes users’ public displays on social media (frontstage) and the retouching behaviors behind the scenes (backstage). Additionally, it analyzes how users manage their image on social media through retouching, the extent of the disparity between online image and real-life image, and explores the impact of followers’ feedback on users. Convenience sampling and snowball sampling were used for participant selection in this study. To achieve the research objectives, the photo-elicitation method of qualitative research was utilized. Participants were asked to provide five retouched portrait photos posted on social media within the past two years during the interview. Semi-structured, in-depth interviews were conducted based on an interview guide focusing on these five photos.

Keywords

• mobile retouching
• social media
• image management
• goffman’s dramaturgical theory
• photo-elicitation