Development of the structure of the reference model for e-business

Abstract

The e-business reference model is a conceptual framework designed to assist organizations in strategic planning and implementation of digital business initiatives. Based on the model, a categorization is presented that reflects the various components to ensure e-business success, including business layers, digital strategies, customer segmentation, and key business objects. The study uses the Design Science Research approach. This approach facilitated the identification and selection of relevant theories and concepts from scientific publications, which were then used to develop and validate a reference e-business model. A digital strategy that is aligned with organizational goals and incorporates customer-centric approaches, data-driven decision-making, and integration of multiple platforms is critical to e-business success. Understanding customer segments across industries is essential to customize marketing strategies and improve customer satisfaction. Business objects such as digital products, revenue streams, key partnerships and resources are critical to business performance. Application components and technology infrastructure, including digital channels and customer relationship management systems, are critical to optimize service delivery and customer engagement. The e-business reference model is a comprehensive and structured framework that supports an organization through digital transformation. By leveraging digital strategies, understanding customer needs and optimizing business processes, organizations can achieve sustainable growth and competitive advantage. The model's emphasis on collaborative business analysis, virtual collaboration tools, and conceptual modeling techniques makes it highly effective in an increasingly digital environment.

Keywords

• digital transformation
• reference model
• digital strategy
• customer segmentation
• business objects