Innovative Agro-Food Technologies to Minimize Consumer Detriment

Abstract

The paper intends to offer a solution for accelerating the implementation of new biotechnologies designated to prevent consumer detriment. Designing an intervention mechanism along current inefficient chain of consumer feed- back information is a must. Upon different interconnected knowledge area of expertise, both on consumer detriment and biotechnologies for human food safety and security, we propose our approach relying upon relevant experiences on innovational biotechnologies as response to consumer fragilities data from recent validated agro food market research. We target the rising awareness regarding the translation from consumer preferences, to perceived detriment.

Keywords

• consumer detriment
• consumer behavior
• innovation management
• knowledge transfer coordination
• agro-food community
• consumer safe and security