Annals of the University of Oradea: Economic Science (Jul 2024)
HOW DID THE E-COMMERCE FOR BEAUTY INDUSTRY DEVELOP IN KOREA COMPARED TO ROMANIA?
Abstract
E-commerce has nowadays become a type of business that the younger generation prefer rather than industrial business due to the little costs of developing. The efficiency and fast turnaround time of a little investment in an e-commerce business makes people oriented towards. The reason for choosing the beauty industry for our analysis is that the industry gained numerous new white label products launched by various brands lately therefore e-commences embrace them and promote them properly. The beauty industry has now a greater number of consumers due to the various benefits such as skin care routine and careful face hygiene. Korea is one of the countries that produce and develop a strong industry having advanced technology for producing high quality beauty products. Romania is an import country of beauty products with an enormous interest in Korean skin care products and cosmetics. The two countries developed the idea of cosmetics business using online methods and e-commerce platforms. The purpose of this analysis is to find the differences of promoting an e-commerce of beauty products on different platforms such as Naver and Google while outlining the tendency of customers behaviors in two totally different societies but also the way businesses can develop online while optimizing using specific platform engines so they can improve their performances. Therefore, we analyze a literature review on the beauty industry development, how this proceeds online during and after pandemic and how important are those for the Romania and Korea population. The research will ensure a better view of both platforms Naver and Google and how those are helping the e-commerce business in the beauty industry. We will see a proper comparison between the society’s approach for e-commerce in both countries and an applied example on how this works for each culture.
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