A técnica de grupo de discussão em pesquisa eleitoral: um projeto experimental

Abstract

The article is about the application of focus group method in electoral research and its contribution to the strategic planning of campaigns. The methodological approach and analysis were based on the nature of information that this kind of research may provide. The starting point was an experimental research conducted by the campaign of a re-election candidate to the House of Representatives of the state of Espírito Santo.

Keywords

• political marketing
• qualitative research
• focus group
• campaigns