GOOD GOVERNANCE ON MUSICIANS MANAGEMENT: A PHENOMENOLOGICAL STUDY

Abstract

This study aims to find the meaning of actors involved in Slank Management of good governance in managing the business to achieve success in the music industry. Slank is one of the historic, memorable, and influential musicians (music group/band) of all time in Indonesia. Indonesia music industry is the largest music industry in Southeast Asia. The site of study is located at Jl. Potlot III No. 14 Duren Tiga, South Jakarta, Indonesia which known as Markas Besar Slank. This study uses interpretive paradigm with phenomenology approach. The data in this study are the words, behavior, and understanding of the subjects studied (informants) as the basis for data interpretation. These data obtained through observation and unstructured interview. Data analysis conducted by researchers started since the data collection process. So the procedures are not necessarily sequential, but the processes are interrelated simultaneously. The results shows that actors involved in Slank Management interpret good governance in no different way. For those actors, the most important thing in good governance is to stick to the values that exist in the Slank-MANIFESPLUR namely: the similarity of dreams; deliberation for consensus; independent; fair, humble, caring for the environment; kinship; productive and creative; and work is pleasure. Good governance found in Slank Management has a strong kinship foundation so that Management gets better in managing its music business.

Keywords

• good governance
• musicians
• phenomenology
• slank management
• musicians’ management