THE LEVEL AND THE DYNAMICS OF THE RETAIL TRADE ACTIVITY IN ROMANIA

Abstract

We are a consumer society. Today the trade has a significant share in the GDP of all countries worldwide. Within the commercial activity a special importance has the retail trade, that commercial link which addresses to the final consumer. In Romania, this activity is attractive for both small entrepreneurs and large international retail chains, whose market studies have shown that their entry on the Romanian market will be profitable for their business. The level and the dynamic of retail trade was analyzed in this paper on a time horizon which included the period immediately following the onset of the economic crisis in 2008 but also the period in which Romanian economy as a whole as well as the trade entered an new uptrend. The indicators used for the analysis were to the value of the retail sales by main commodity groups, the volume indices of this activity as well as the structure of the branch network which perform retail trade activity.

Keywords

• trade activity
• retail trade
• commercial network
• sales value
• commercial surface.