THE FAT BODY ON VEJA MAGAZINE: A DISCOURSIVE ANALYSIS

Abstract

In this article, we investigate the discourse of Veja magazine on the “battle” with obesity to achieve a thin body, seen as the ideal, and what effects the way the covers trigger the speech delivered on the body fat. To this end, we selected the corpus of analysis covers two of Veja magazine. Our text is grounded in theoretical and methodological devices of French Discourse Analysis. In this field theoretical discourse, understood as “structure and event,” lies in two dimensions: the linguistic and socio-historical. Therefore, its interpretation cannot ignore the discursive memory.

Keywords

• Discourse Analysis
• Veja Magazine
• Body
• Memory discursive