Journal of Theoretical and Applied Electronic Commerce Research (Jan 2023)
The Voice from Users of Running Applications: An Analysis of Online Reviews Using Leximancer
Abstract
This study aimed to examine users’ experiences of using running applications. A total of 20,243 online reviews posted by running-application users were collected from the Google Play Store. The data were analyzed using Leximancer to conduct the qualitative content analysis. The software identified six themes of running-app users’ experiences: “app”, “use”, “track”, “free”, “ads”, and “support”. Moreover, the results showed that users were generally positive toward the usefulness of running applications’ functions. The findings of this study help designers better understand running-application users’ experience and improve running applications’ features in order to optimize users’ exercise experience.
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