An Exploration of Drivers and Strategies for Encouraging the Delivery of Green Building Projects in Housing Development

Abstract

Green building has attracted increasing attention in recent years and the concept has a positive impact on the environment when adopted in the field of housing development. This study aims to explore the drivers and strategies that should be developed in order to encourage green building project delivery in housing development. This study uses an empirical approach that combines case study, quantitative, and qualitative methods. First, a questionnaire survey was distributed to housing developers in the Klang Valley (KV). A total of 234 developers returned completed questionnaires. The results of the quantitative analysis, based on descriptive statistics, Cronbach’s alpha, correlation, and multiple regression analysis showed that social and cultural drivers have the greatest effect on green building project delivery by housing developers. Next, the quantitative findings were applied to a qualitative case study and two companies in KV were investigated. Finally, the results were validated by interviewing five experts in the industry. The results of the experts’ interviews not only validated the findings obtained from the quantitative and qualitative analysis, but also provided in-depth explanations for the identified drivers and strategies.

Keywords

• Green building
• Green development
• Housing development
• Pro-environmental behavior
• Project delivery