Digital marketing: an alternative to make Cuban Student Scientific Journals visible

Abstract

From a critical-constructive perspective, I question: Are the RCEs fully known in the university profession? Is the product of the CERs effectively, effectively and efficiently disseminated and disseminated? What communication channels do they use to reach the target audience and society in general? Will they be the most appropriate? And, finally: What strategies should be considered for the improvement of the communication of university science in Cuba? These questions create the need to suggest the implementation in the RCE of digital marketing strategies as a tool capable of achieving an effective dissemination of scientific production, projecting it towards greater visibility at the national and international level and, in this way, guaranteeing a greater impact

Keywords

• marketing digital
• revistas científicas estudiantiles
• métricas alternativas