Obținerea informațiilor valoroase în procesul de comunicare

Abstract

Effective communication about important events in the public sphere can only be achieved if journalists or public relations specialists seek and collect the necessary information needed to produce appropriate communication products. The purpose of this study is to present several ways of working in the complex process of finding the significant elements required in order to achieve specific communication contents. The characteristics of quality information, as well as the requirements to be met by communication specialists, seen as active and insistent professionals, are established.

Keywords

• sources of information
• newsgathering
• journalism
• public relations
• observation
• interview