Elaboration of the Marketing Communication of the Middle-Sized Company

Abstract

The main goal of this paper is elaboration of the current marketing strategy of the middle-sized company in Slovakia producing and selling animal products focusing mainly on the online marketing communication as a crucial part of overall marketing communication of the company. For the purpose of this research are used data from the questionnaire survey that took part in the February of 2021 by almost 500 respondents. Results of this questionnaire survey are statistically evaluated, so that we are able to answer our research questions. The output of this paper is evaluation of the importance of social media of the selected company, along with understanding the views of customers. In the conclusion of this paper, we propose some changes to improve the marketing communication of the company.

Keywords

• marketing strategy
• marketing communication
• online marketing