INNOVATIVE STRATEGIES FOR USING THE TOOLS OF THE SHERING ECONOMY (ON THE EXAMPLE OF THE REGIONAL AIC)

Abstract

The article discusses the strategic aspects and possibilities of using the tools of the sharing economy in the regional AIC. Examples of the successful use of the tools of the sharing economy in the field of agriculture are given. The analysis of statistical data on the problems of the regional AIC and the formation of the sharing economy in Russia is carried out. Possible ways of innovative agro-industrial strategizing based on sharing tools are proposed. The prospects and strategic guidelines for the transformation of regional agricultural markets are determined.

Keywords

• shared consumption
• innovation strategies
• sharing economy
• agro-industrial complex
• sharing tool