Organizational development of career capital for global content production: A case of Korean drama production company

Abstract

With the rise of streaming video platforms, Korean dramas（K-Dramas）have become must-have content in the global media industry. This study focuses on the career capital development system and methods employed in creative organizations to drive the success of K-Dramas. Firstly, this study proposes an organizational career capital development model, called as ‘Career Capital Factory Model’. Secondly, we also highlight a method for developing career capital through the accumulation of expertise and collaborative work on multiple projects. The results demonstrate that these unique career capital systems and methods within organizations have played a critical role in the success of K-Dramas in the global market. The study adopted a data-intensive approach that included drama work credit analysis, semi-structured interviews with retirees, and related data collection to analyze production company data. This study proposes a system for global market-oriented organizations to empower their employees’ career capital and a method for fostering career capital through multiple work processes. Our findings suggest that unique method of building career capital within organizations was a key factor in the success of K-dramas.

Keywords

• career capital
• creative industries
• producer career
• organizational career development
• korean drama industry