Marketing places: multipurpose artificial reefs as tourist attraction proposal

Abstract

Marketing places focuses on the use of marketing activities as a way to leverage the socioeconomic development of cities, states and countries and in this context, the attractions of a given locality are essential to the growth of tourism in the region. From the literature review of concepts and types of attractions, this paper aims to suggest the convergence of the concepts of natural attraction and artificial attraction applied to artificial multipurpose artificial reefs and describe its hybrid nature to recover degraded areas by coastal erosion, increased marine biodiversity and the ability to improve the quality of waves for surfing, resulting in an increase of tourist flow of the region. Through the observation of cases in countries that have invested in the implementation of multipurpose artificial reefs it has been found positive results regarding tourism development and socioeconomic in these regions and thus, this paper considers the possibility of deployment of multipurpose artificial reefs along the Brazilian coast as a proposal to attract visitors and promote benefits to the receiving place.

Keywords

• Marketing de Localidade
• Turismo
• Atrações
• Recifes Artificiais Multifuncionais.