MIX: Jurnal Ilmiah Manajemen (Oct 2021)

KAJIAN DAN DESAIN TOURISM MARKETING di NEGERI OMA ; PROFIL DAN PEMETAAN (PENELITIAN TERAPAN TAHUN I)

  • Maudy M Tanihatu,
  • Marie C Tahalele,
  • Imelda Talahatu,
  • Ricardo M Simarmata,
  • Dian Utami Sutiksno

DOI
https://doi.org/10.22441/mix.2021.v11i3.008
Journal volume & issue
Vol. 11, no. 3
pp. 412 – 426

Abstract

Read online

The tourism sector is a service sector that contributes significantly financially to the country's economy. Maluku province has tourism potential. Including a tourist attraction in Oma village, one of the villages in Central Maluku district, Ambon City, Maluku Province. This research is a multi-year study (4 years) and aims to: 1. create a profile and mapping of tourist objects, 2. create easy access and facilities, 3. implement integrated marketing communications and digitization of tourism marketing and 4. collaborate on tourism marketing in Oma village with Maluku tourism & investment industry. For the first year of research, the research objective is number 1, which is to create a profile and mapping of tourist objects in Oma's Country. This type of research is applied research and qualitative methods.

Keywords