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Rajagiri Management Journal
(Dec 2024)
Book review: Marketing 6.0: the future is immersive
Mananage Shanika Hansini Rathnasiri,
Narayanage Jayantha Dewasiri
Affiliations
Mananage Shanika Hansini Rathnasiri
Department of Marketing Management, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Colombo, Sri Lanka
Narayanage Jayantha Dewasiri
Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Colombo, Sri Lanka
DOI
https://doi.org/10.1108/RAMJ-10-2024-332
Journal volume & issue
Vol. 18, no. 4
pp. 342 – 347
Abstract
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