Repetition in German advertisement is a speech act, contributing to the realization of the advertiser's strategy

Abstract

We suppose that syntactic units in similar positions affecting the subconscious of the prospective customer can transform into emotional images according to the indirect strategy of the advertiser's manipulating influence.

Keywords

• скрытая стратегия
• речевые действия
• анафора
• эпифора
• анадиплосис
• синтаксический параллелизм
• градация
• синтаксические образы
• эмоциональные образы
• манипулятивное воздействие