Journal of Entrepreneurship, Management and Innovation (Jan 2016)

Strategic Management of Agribusiness: Determinants and Trends

  • Chao-Chien Chen,
  • Hsiu-Ping Yueh,
  • Chaoyun Liang

DOI
https://doi.org/10.7341/20161244
Journal volume & issue
Vol. 12, no. 4
pp. 69 – 97

Abstract

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Intense changes have arisen in global agriculture, yielding a new market reality that is more complex and competitive than before. To confront these changes, a renewed perspective on the practice of agribusiness management is necessary. However, studies in this critical line of research are scant. This study updated the outlook on the strategic management of agribusiness in Taiwan by conducting in-depth interviews with 10 expert agrientrepreneurs. The results indicated that agribusiness strategies can be categorised as targeting one of three dimensions: the external environment, the internal environment, and sustainable development. This paper discusses each dimension in detail and suggests five broader trends of strategic management.

Keywords