Application of technological innovations in the tourism industry

Abstract

In the conditions of digitization and ecological transformation of industry and society, studying the opportunities to apply technological innovations and their impact on the tourism sector has become a research topic. The directions of tourism business innovations are explored and the role of technological innovations in adapting the tourism sector to the processes of transformation and digitalization of society is outlined by conducting a systematic analysis. The aim of this study is to identify the different approaches to tourism product innovation, clarify the scope of technological innovation and to present the possibilities of their application in the tourism sector. As a result of the study the scope of technological innovations in the tourism sector is outlined and guidelines for their application are proposed in order to diversify the tourist product and optimize tourism business activities.