Specific Character of Visual Forms of Identity in a Social Virtual Environment

Abstract

The aim of this paper is to determine the specific character of design development and the use of visual forms of identity of users in a social virtual environment. Research methodology. Scientific positions of the research are argued at the level of a set of general scientific methods of cognition (analytical, source-historical, historical) and culturological approaches. Results. In a modern virtual environment, each user has the ability to choose an individual visual image from a large number of design developments, or to create their own, which in their opinion would more faithfully pass on the necessary personal identification in the information and communication networks. According to the specific nature of the private and public aspects of human self-awareness on the Internet, users reflect the appearance, attitude and emotional states in their own visual image, and their perception as a social object takes place in the process of social interaction. Novelty. The types and styles of visual implementation of users of social networks in the context of the specific character of self-identification are considered; it is determined that at the present stage of the creation of visual incarnation not only the use of a figurative approach is involved, but also interactive interaction is expanded with the user, taking into account the social response in the global network and the specifics of the development of websites; the expediency of increasing and diversifying design projects for visualization of users has been proved. The practical significance. The material in this article may be used in developing lectures by specialists in cultural studies.

Keywords

• візуальні образи
• форми ідентифікації
• соціальні мережі
• Інтернет
• віртуальне середовище