تحقیقات بازار یابی نوین (Sep 2015)
Ranking Barriers to Green Supply Chain Management Using DIMATEL
Abstract
Today's organizations in order to achieve and maintain proper position requires the use of a model of supply chain management in order to fulfill the competitive advantage and expectations of customers. Due to the challenging economic, social and environmental organizations in recent decades has threatened, Customer-oriented approach and focus on the demands of the organization's strategy and design basis for competitive advantage in organizations is less. In this regard, green supply chain management, new approach to achieve these goals. Green supply chain management, supply chain management is the integration of environmental requirements in all stages of product design, selection and procurement of raw materials, manufacturing, distribution and transport processes, and finally delivered to the customer after consumption, waste management and consumption of energy and resources in order to maximize productivity and improve the overall performance of the supply chain. Therefore, the present study sought to investigate the barriers to green supply chain management practices in the company's vehicle using DIMATEL. The logistics company for the car was studied. After the conclusion of these obstacles, the second step of the analysis and ranking DIMATEL barriers were causal. ISO 14000, the most important influence on the lack of green supply chain management practices.
