TO THE QUESTION OF MUSEUM SPACE COMMUNICATIVE POTENTIAL

Abstract

The authors focus on the transformation of the concept of “museum” in the modern world. The article examines the creative properties of the museum space, identifies the communication tasks facing museums, identifies social problems solved with the help of collaborative museum projects. The authors emphasize the importance of digital technologies for the sociocultural museum environment integrated into the media industry.

Keywords

• музей
• музейное пространство
• коммуникация
• коммуникативный по-тенциал
• цифровая коммуникация
• цифровые технологии
• конвергентная журналистика
• ин-тегрированные коммуникации