Etablerte medier og deres forutsetninger for fortjeneste: En komparativ analyse av konkurranseforholdene i norsk avis-, radio- og fjernsynsbransje

Abstract

Based on Michael E. Porter’s classic model of five forces analysis, this article examines the structural factors underlying profitability in the Norwegian newspaper, radio and television industry in the period 2000 to 2009. The article asks: What are the competitive conditions most challenging to newspapers, to radio and to television, respectively, and how does digitalization, convergence and new media impact on established mass media institution conditions for profits?

Keywords

• media industry
• media economy
• competition
• Porter
• mediaindustry
• mediaeconomy