Risk Analysis of E-Commerce Supply Chain in Enterprises: A Case Study of JD.com’s No. 1 Boutique Supermarket

Abstract

This study examines the development process and current status of Yihaodian, a gourmet supermarket under JD.com, to identify potential problems and risks in its operation. The risks are categorized as market, credit, workforce, and capacity risks. To address these risks, specific solutions are proposed, including effective market positioning, innovative business strategies, enhancement of the credit evaluation system and indicators, utilization of internet technology, and improved inventory management. Moreover, the study emphasizes the importance of strengthening internal personnel management in Yihaodian. By providing insights into the risks and solutions faced by Yihaodian, this research offers valuable guidance to other enterprises in enhancing their operation and management processes in the dynamic e-commerce supply chain. The findings are significant for businesses seeking to navigate challenges in the competitive market and achieve sustainable growth. This study contributes to understanding risk management in the context of e-commerce supply chains, benefiting both academia and practitioners in the field.