Italian Fiction as Seen from a Distance. Anomalies in the Correlation between National and Regional Success

Abstract

The article aims at analyzing the regional consumption of mainstream Italian seriality covering a period of four years (2016-2019). It underlines the great heterogeneity of “fiction” consumption throughout Italy, and demonstrates how the correlation between national and regional success is often subject to the influence of factors that can produce anomalies. The most important factors responsible for anomalies appear to be the regions where the series are set, and the broadcasting channels. The article also tries to compare and quantify such phenomena, in order to understand how the national success of Italian fiction can benefit from the polarization of consumption happening in the various regions of the Country.

Keywords

• tv series
• italian fiction
• regional success
• locations
• tv audience