New media în alegerile prezidenţiale din 2009

Abstract

Scholars have seldom tested the innovation and normalization paradigm of e-campaigning over time but not so much in Romania. This article presents an integrated quantitative analysis of the functional, content-related and formal aspects of Romanian political party websites during the 2009 national elections. Online communication with different characterstics presents a lack of experience of the candidates and communicators. The results provide empirical evidence of limited interactivy in Romanian e-campaigning.

Keywords

• online campaigning
• party webstites
• interactivity
• online communication
• innovation