STRATEGI PENGEMBANGAN INDUSTRI KECIL (STUDI KASUS PENGELOLAAN KERIPIK SERMIER SUPER PAK MUDJI).

Abstract

The research aims to determine: (1) The profile of Mudji’s super chips business in West Ungaran Sub-district, Semarang Regency; (2) The production process of Mudji's super chip in West Ungaran Sub-district, Semarang Regency; (3) The development strategy of Mudji’s super chip in West Ungaran Sub-district, Semarang Regency by the Cooperative, the MSE, and the Industry and Commerce Department of Semarang Regency. This research is conducted in the Sub-district of West Ungaran, precisely located in Mudji’sSermier Chips, which is carried out in September to October 2017. The results showed that: (1) Mudji’s Super Sermier Chips is established in 1998. From 1998 until now, this sermier chips business is still run by Mr. Mudji assisted by his children. (2) The devices used in the production process of sermier chips to flatten the sermier chip dough are conventional tools. During the production process of Mudji's super sermier chips, the production tools used is the traditional one, which does not use electricity. (3) The efforts that have been made by the government in assisting the community to develop the industry for increasing the turnover to the entrepreneurs is by providing some training to the perpetrators of SMEs. Furthermore, the suggestion provides by the researcher in this research is the household industry development activities need to be improved so that the MSEs entrepreneurs are able to understand the economic development efforts better for their business progress.

Keywords

• Industri Kecil
• Strategi Pengembangan UKM