NETWORK OF STAKEHOLDERS: A CASE STUDY OF BONGKASA PERTIWI AND PANGSAN TOURISM VILLAGE IN BALI PROVINCE, INDONESIA

Abstract

The first purpose of this paper was to construct the framework of relational networks of stakeholders. The second was to unveil the participation of stakeholders in the social network context. The notion mentioned by Kimbu and Ngoasong (2013) regarding participation in a social network context was applied as a reference. Two tourism villages were selected as case studies. They were Bongkasa Pertiwi tourism village and Pangsan tourism village located in Badung Regency, Bali Province, Indonesia. This study examined the attitude of stakeholders when performing cooperation by utilizing qualitative research. Thus this study was exploratory in nature. A semi-structured in-depth interview with the stakeholders, observation and documentation were the data collection method used. The data collected was analyzed by using a cross-case method. The frameworks of relational networks and the participation in social network context deduced from the data. The findings revealed that frameworks of the relational network divided into Tourism Distribution Network and Tourist Experience Network. The participation of stakeholders in tourism village networks classified into strong interlocking ties that was relationship bound by formal contract and strength of weak ties (relationship bound by informal agreement). Thus, the suggestion was that a tourism village should have a legal contract with significant stakeholders to ensure collaboration in a network and maintain sustainability.

Keywords

• social networks
• networks
• stakeholders
• tourism village